Ralph Ghayad, a visionary Lebanese artist, music producer, and published author born on December 1, 1986, began his artistic journey in 2018 with the creation of WAFFF Studios. Rooted in his belief that art can inspire a brighter, more positive world, WAFFF Studios embodies his curiosity, research-driven process, and minimalistic design philosophy. The brand name “WAFFF” was chosen for its friendly, familiar sound, symbolizing both comfort and playfulness, while subtly echoing Ralph’s own name. Drawing inspiration from physiognomy—the study of facial traits that reveal character—Ralph developed a distinctive style that captures essence with simplicity, using lines and minimal details to create impactful, relatable portraits. Over the years, he has produced more than 240 artworks sold globally as prints and clothing under WAFFF Studios, with his work resonating deeply across the MENA region. In 2023, Ralph further evolved his practice by painting legends with distinctive backgrounds and colors, highlighting their unique character and timeless influence. Through WAFFF Studios, he continues to celebrate creativity, art, and human connection, striving to make meaningful art accessible while honoring the journey of continuous exploration and creation.